Orange today announces a new partnership spanning co-investment, co-marketing and sponsorship for the launch of Luc Besson's highly anticipated summer blockbuster, Valerian and the City of a Thousand Planets. It includes sponsorship rights across Europe, Africa and the Middle East.

The new partnership highlights Orange's growing engagement right across the film industry - from investment and production to distribution. Delivering outstanding content, including film, is a key component of realising that ambition.

OCS TV channels and on Orange VOD services

OCS will be the first and only TV channels to broadcast the film in France from the end of May 2018 and for the following two years. In France, it will be available for purchase through the Orange VOD service from 26 November 2017, and for rental from 4 December 2017, with further plans to offer the movie through a number of its VOD services across its international footprint.

Both OCS and the Orange VOD service will celebrate the film's theatrical release with a number of special events and promotions, and exclusive programmes for OCS. As the exclusive VOD/EST partner in France, Orange VOD will reserve more exclusive offers for Orange TV customers for the VOD release from the end of November 2017.

Exclusive content and competitions on OrangeSponsorsYou.com

From today on OrangeSponsorsYou.com and on fans.ocs.fr, film fans can view a special behind-the-scenes film clip of the making of Valerian and the City of a Thousand Planets, produced exclusively for Orange. An extended trailer of the film is also produced for Orange that will be launched in mid-July, kicking off a number of special competitions that Orange will launch to film fans as part of its commitment to reward film fans for their passion.

'Given the passion that people have for film, we see it as our role to make films even more accessible to fans,' said Béatrice Mandine, Executive Vice-President, in charge of Brand and Communications at Orange. 'We will bring this to life through a global campaign, enabling us to turn the spotlight on emotions provided by film to the ones sitting in the shadows, namely the viewers. That is a huge part of the magic that makes the success of film. '

'Orange understands the film industry and people's passion for film through and through. For this reason, they make an excellent partner in helping to deliver what is personally a special film to me, and one that I hope people will love,' said Luc Besson.

Film brings you emotions. Orange brings you film.

Global marketing and brand campaigns, including a new global TV advertising campaign about Orange and film, is launching on 1 July.

As part of this partnership, people will be rewarded with unparalleled access to content, offers and unique experiences, including:

  • Exclusive film premieres screened in 26 cities across the Orange footprint for over 20,000 customers across Europe
  • 20 VIP packages for a trip to Los Angeles and 100 VIP packages to Paris to the red carpet global/French premiere of Valerian and the City of a Thousand Planets
  • Content, including 'behind the scenes' footage and access to competitions will feature on www.OrangeSponsorsYou.com

Orange's heritage in film

Orange has a long history of supporting and contributing to the development of film. As a major partner of the highly diverse film industry, Orange is involved throughout the process, from co-investment with Orange Studio - turning 10 this year - to pre-purchasing and digital film distribution on all screens with OCS (2.6 million subscribers in France) and Video On Demand, to theatre releases with Cinéday.

OCS is a TV package of 4 thematic channels dedicated to film and series and also a replay service OCS Go, available in France to any customer. For more information see: www.ocs.fr

Orange SA published this content on 27 June 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 28 June 2017 10:54:04 UTC.

Original documenthttps://www.orange.com/en/Press-Room/press-releases-2017/Orange-partners-with-Luc-Besson-on-his-summer-blockbuster-Valerian-and-the-City-of-a-Thousand-Planets-produced-by-Virginie-Besson-Silla

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