Personal : Directors purchase of shares

Personal Group Holdings plc

("the Company")

Directors purchase of shares

Personal Group Holdings Plc operates an Inland Revenue approved All Employee Share Ownership Plan (AESOP) which allows employees and directors the opportunity to purchase ordinary shares in the Company currently held by Personal Group Trustees Limited.

The twenty sixth allocation period ended on 31 December 2014 and the following directors have been allocated shares as follows:

Director                       Price                Shares             Total number of

                                                            Allocated         shares held at                          %

                                                                                    1 January 2015                       Holding

Mr M Scanlon             467.50p           196                              152,599                       0.503

Mr K Rooney              467.50p           252                                  2,688                       0.009

Mr C Curling               467.50p           341                                25,756                       0.085

Mr M Dugdale             467.50p           205                                     811                       0.003

Under the Rules of the AESOP, the share price at which the shares are allocated is the lower of the mid-market value at the start and end of the relevant accumulation period.

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