PRESS RELEASE Pininfarina and The Bridge announce a new partnership

The two Italian brands join forces to create a new exclusive leather collection

Turin, 26 March 2014 - Pininfarina and The Bridge announce in Seoul, on the occasion of the Seoul Living Design Fair, to have signed a partnership to give life to a new collection of exclusive leather goods.

The relationship was naturally born as both companies share important values. Pininfarina and The Bridge are Italian brands with a long history and a rich heritage but always striving for innovation. They are in a continuous quest for excellence, based on research and high skilled craftsmanship. Combining this common vision with the know-how and the expertise in their respective sectors they aim to create a unique collection of leather goods expressing Italian character and long lasting design.
"We have found in The Bridge a partner who shares with us the passion for elegance and high- quality" affirms the Chairman Paolo Pininfarina. "We are working together to create a collection able to accompany the modern man in all the moments of his life, while working, travelling and at leisure ".
"We both have shared common values of beauty, design and the innovative approach that has made our country, Italy, a love-mark all over the world", declares Lorenzo Ferri, Sales Manager The Bridge.
The first results of the collaboration between Pininfarina and The Bridge - a leather weekender and tailor-made bike bags - are on display at "Cortile Italia", the Italian booth at the Seoul Living Design Fair from March 26 to 30.

Contacts: Francesco Fiordelisi, Head of Corporate and Product Communication, ph. 011.9438105/email f.fiordelisi@pininfarina.it


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