Casablanca, Morocco; January 25, 2012 -Starbucks Coffee
Company (NASDAQ: SBUX) in partnership with Alshaya Morocco
S.A.S, a subsidiary of M.H.Alshaya Co., the Middle East's
leading retailer, opened their first two stores inMorocco
on December 5, atthe Morocco Mall. A third store is planned
to open in March on the Boulevard d'Anfa.
"Starbucks is excited to expand toMorocco by bringingits
high-quality coffees and unique Starbucks Experience to
customers in Casablanca," said Jim Godfrey, vice president
Public Affairs, Europe, Middle East and Africa. "We are
thankful and humbled by the warm welcome we have received
in Morocco Mall, and we look forward to opening our third
store in the centre of Casablanca in March with our long
term partner, Alshaya."
Starbucks and Alshaya entered into a strategic partnership
in 1999 and have since opened more than 500 stores
throughout the Middle East and North Africa (including
Bahrain, Egypt, Jordan, KSA, Kuwait, Lebanon, Oman, Qatar
and the UAE,) Russia and Turkey employing nearly 5,000
partners.
The Moroccan stores boast a comprehensive product offering,
including 100% Fairtrade Certified espresso-based drinks,
and freshly brewed coffees, teas and specialty beverages.
The range of food items offers a wide variety of breakfast,
lunch and snack items like muffins and other pastries,
sandwiches and desserts.
"Starbucks is proud to bring its sustainable design style
to all three locations in Casablanca. "We believe a
coffeehouse should be a place to find connection. We
believe it should fit seamlessly within its neighbourhood.
And we believe its environmental impact should be as
minimal as possible," added Godfrey.
The overall concept for all three shops is mercantile with
American coffee shop roots mixed in with locally relevant
collections found in markets in Marrakech and Casablanca.
The stores were designed to provide the Starbucks "third
place" experience - a social yet personal environment
between one's home and work where people can connect with
others and re-connect with themselves.
Casablanca, Morocco; January 25, 2012 -Starbucks Coffee
Company (NASDAQ: SBUX) in partnership with Alshaya Morocco
S.A.S, a subsidiary of M.H.Alshaya Co., the Middle East's
leading retailer, opened their first two stores inMorocco
on December 5, atthe Morocco Mall. A third store is planned
to open in March on the Boulevard d'Anfa.
"Starbucks is excited to expand toMorocco by bringingits
high-quality coffees and unique Starbucks Experience to
customers in Casablanca," said Jim Godfrey, vice president
Public Affairs, Europe, Middle East and Africa. "We are
thankful and humbled by the warm welcome we have received
in Morocco Mall, and we look forward to opening our third
store in the centre of Casablanca in March with our long
term partner, Alshaya."
Starbucks and Alshaya entered into a strategic partnership
in 1999 and have since opened more than 500 stores
throughout the Middle East and North Africa (including
Bahrain, Egypt, Jordan, KSA, Kuwait, Lebanon, Oman, Qatar
and the UAE,) Russia and Turkey employing nearly 5,000
partners.
The Moroccan stores boast a comprehensive product offering,
including 100% Fairtrade Certified espresso-based drinks,
and freshly brewed coffees, teas and specialty beverages.
The range of food items offers a wide variety of breakfast,
lunch and snack items like muffins and other pastries,
sandwiches and desserts.
"Starbucks is proud to bring its sustainable design style
to all three locations in Casablanca. "We believe a
coffeehouse should be a place to find connection. We
believe it should fit seamlessly within its neighbourhood.
And we believe its environmental impact should be as
minimal as possible," added Godfrey.
The overall concept for all three shops is mercantile with
American coffee shop roots mixed in with locally relevant
collections found in markets in Marrakech and Casablanca.
The stores were designed to provide the Starbucks "third
place" experience - a social yet personal environment
between one's home and work where people can connect with
others and re-connect with themselves.
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