Big Communications has a created a series of eight idents to support WKD's broadcast sponsorship of TOWIE (The Only Way Is Essex ).

Bottles from the Number One RTD range of flavours are taking on roles as colourful characters in a series of TOWIE-style scenarios.  In one clip a sun-bathing bottle of 'bronzed' WKD Iron Brew and a 'pale' bottle of WKD Blue compare the progress of their tans; in another, a bottle of WKD Green is mortified to discover that another nightclub-goer is wearing exactly the same 'outfit' as her, and in a third, drama is in the air when one bottle declares "I'm going topless".

The three-series sponsorship deal gives WKD 60 seconds of branded accreditation per prime-time episode of the reality entertainment show.  The current series of TOWIE is the eleventh of the award-winning TV phenomenon, and the three 2014 series will air in spring, summer and autumn respectively.

Debs Carter, marketing director for WKD at SHS Drinks, says: "We've worked hard to ensure that our sponsorship approach is both entertaining and in keeping with the programme content.  TOWIE is the most talked about thing on TV for our target audience, and we're confident that our witty idents will give them a little extra to smile at."

Big Communications is part of The Mission Marketing Group plc (the missiontm), the national marketing communications and advertising group including Addiction, April-Six, Balloon Dog, Bray Leino, RLA, Robson Brown, ThinkBDW, Solaris, Story and Yucca.

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