(Alliance News) - Mission Group PLC on Monday said it was appointed as the new lead creative agency by the UK Post Office, focusing on strategic, creative and production services.

The owner of a group of digital marketing and communications agencies said the services are associated with owned and paid advertising, as well as social, digital, in-branch, customer experience, public relations, web and email for the post office.

Chief Executive Officer James Clifton said: "Post Office plays an important part in all our lives - as individuals, in our communities, our businesses and the economy. We are honoured to be appointed by such a unique and emotive brand and look forward to playing an important role in its future success."

Mission shares rose 7.7% to 42.00 pence each on Monday morning in London.

By Tom Budszus, Alliance News reporter

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