Yucca has fought off stiff competition from the likes of Mazda, BT and Sky to take home a coveted Dadi Awards, which celebrates the best in digital marketing.

Hosted by The Drum, the Dadi awards are open to digital agencies, creative agencies, media owners, in house teams and clients. Yucca won the 'Use of email' award in recognition for their 'Connect with mfldirect' eCRM programme. mfldirect is the leading trade portal for car sales in the UK and the 'Connect' programme created by Yucca was considered best in class for campaign effectiveness. The winning entry was described by the judges as creative and well designed.

The evening, hosted at the Park Plaza Westminster, was the biggest yet with guests entertained by Nina Conti performing her 'human puppet' ventriloquist act on two unsuspecting members of the audience.

The ceremony had an added surprise for the winners - after collecting their award the team from Yucca were whisked off to give a celebrity style video interview.

Yucca is part of The Mission Marketing Group plc (the missiontm), the national marketing communications and advertising group including Addiction, April-Six, balloon dog, Big Communications, Bray Leino, Proof Communication, RLA, Robson Brown, Solaris, Splash Interactive, Story, ThinkBDW.

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