Robson Brown, part of the mission, has launched its latest campaign for Fresh Smokefree North East, warning that smoking causes 16 different types of cancer. It comes as new figures reveal how cancers from smoking affect thousands of North East families every year.

Fresh's Quit 16 campaign is supported by Cancer Research UK and features former smokers warning how cancer can change lives and families forever.

Worryingly, a survey of North East smokers found more than a third (34%) could not name one cancer caused by smoking without prompting. The campaign is set to address this and features heavily on TV, radio, print and digital channels.

Ailsa Rutter, Director of Fresh, said: 'Most of us know about lung cancer, but it's concerning how few people are aware that poisons in smoke attack so many different parts of the body, whether they smoke cigarettes or roll ups.

'We are urging anyone who smokes to think how their family would cope if it was them and make 2016 their year to make a new start. Quitting might not always be easy, but continuing to smoke is often much, much harder.'

Robson Brown has created the campaign for North East audiences in association with Breathe 2025. The campaign is also running across the Yorkshire and Humber regions.

Ailsa continued: 'We're hoping this impactful campaign will continue the great work that Fresh is undertaking in the North East and that many North East and Yorkshire smokers make 2016 a positive quitting year.'

Robson Brown is part of The Mission Marketing Group plc (the mission), the marketing communications and advertising Group including April Six, bigdog, Bray Leino, Chapter, Mongoose, Proof, RLA, Solaris, Speed, Splash, Story and ThinkBDW.

The Mission Marketing Group plc issued this content on 12 April 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 12 April 2016 11:04:15 UTC

Original Document: http://www.themission.co.uk/news/robson-brown-launches-new-hard-hitting-quit-16-campaign/