Mission Marketing : /Story brings light to the Velux Group’s European launch

Story, part of the mission, has been appointed by the VELUX Group as its creative Agency for a new pan-European campaign to launch VELUX white-painted roof windows.

Following a four-way pitch, Story, which was the only UK Agency invited to tender, was successfully awarded the multi-million pound campaign.

Jim Kelly, Head of Planning and Deputy Managing Director at Story UK, said: 'We are delighted to have been appointed as the lead strategic and creative Agency for what is a strategic shift in the VELUX Group's business. Having previously worked with VELUX GB and Ireland we are excited to expand and work on this pan-European account.'

Jim Coates, VELUX GBI Marketing Director said: 'This is one of our biggest integrated campaigns ever and we were thrilled to see Story's interpretation of our brief. We were impressed with their clear-cut understanding of our core brand values, the important role for our new white painted roof windows and the messages we were trying to portray. Story's campaign built on our ethos of bringing light to life in a creative yet educational way, and we can't wait to see the campaign rolled out.'

Story is part of The Mission Marketing Group plc (the mission), the marketing communications and advertising Group including April Six, Bray Leino, bigdog, Chapter, Mongoose, Proof, RLA, Robson Brown, Solaris, Speed, Splash and ThinkBDW.