Rejuvenation, a general store for useful and beautiful products for the home, has launched a line of furnishings and lighting inspired by the Pacific Northwest’s first modern architectural masterpieces created in the 1930s by a new generation of architects including John Yeon. The collection is called Northwest Modern.

The cornerstone of the Northwest Modern collection is the Yeon Pendant, inspired by a light that Yeon made in 1937 out of a Japanese fishing float for his most acclaimed architectural work, the Aubrey Watzek House, in Portland, OR. To help keep Yeon’s mission alive, 1% of the Yeon Pendant sale price will be donated to the University of Oregon’s John Yeon Center, which is devoted to inspiring future acts of visionary design and conservation.

The early Northwest Modern architects took their inspiration from functional buildings, like barns, that were made from the materials at hand. Tied to the wooded hillsides as tightly as tents, their homes drew their surroundings inside. For this new collection, Rejuvenation focused on the same combination of natural materials and clean, geometric shapes. Details are simplified and included only to give respect to materials.

“During the design process we contemplated what it means to be modern in the Pacific Northwest. We examined the local influence of cultures that share our Northern latitude and how their modern forms use light and space,” said Alex Bellos, VP/General Manager of Rejuvenation. “These new products reflect a design philosophy for the particular crossroads of East and West, tradition and modern, and elegance and informality that defines the lifestyle of the Pacific Northwest.”

Building this collection was a natural direction for a company that looks to the past to guide design decisions. Northwest Modern explores the time between Arts & Crafts and mid-century modern; a bridge the Rejuvenation team is particularly excited about.

“Two schools of thought at this time set an interesting stage for design: the reluctance of Arts & Crafts practitioners to embrace industrialization and the welcoming of it by the Modernist movement,” says Bellos. “Northwest Modern stands as the compromise, creating structures that celebrated their natural surroundings, while experimenting with new techniques and new forms.”

The first products from Rejuvenation’s new collection, including the Yeon Pendant, new chandelier configurations, new furniture and storage, as well as new collections from collaborators Brendon Farrell, Cedar & Moss and Revive Designs, are available today in stores and online at www.rejuvenation.com.

About Rejuvenation

Founded in Portland, Ore., in 1977, Rejuvenation serves as a general store of functional and beautiful goods for home improvement projects that add real value to homes and buildings. From classic American-crafted lighting and timeless hardware to useful house parts and home goods, Rejuvenation’s high-quality products are inspired by history, designed for modern consumers and made to last. A member of the Williams-Sonoma Inc. family of brands, Rejuvenation offers in-home design consultations and sells its products by catalog; at retail stores in Portland, Seattle, Los Angeles, Berkeley, Palo Alto and Atlanta (opening October 2015); and via the company’s website, www.rejuvenation.com.

About Williams-Sonoma, Inc.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail catalogs and 612 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East and the Philippines.