West Elm:

What:

   

Home furnishings retailer West Elm will open a new store at the Town Center in Virginia Beach, VA on Thursday, March 5, 2015 at 10am. The more than 10,000 square foot store will open with West Elm’s spring assortment and feature products by local artists and makers through West Elm’s LOCAL initiative.

 

To celebrate the opening, West Elm partnered with Virginia-based artist, Twittering Bird to design an exclusive tote bag, which will be given away to the first 300 shoppers with a $50 minimum purchase. Additional store opening activities include a sweepstakes* that offers local customers a chance to win a $2,000 gift, and an invitation-only preopening celebration cohosted with Virginia’s The Scout Guide on March 4, from 6pm – 8pm.

 

For up-to-date information on in-store promotions and events, customers are encouraged to like the store page on Facebook: http://www.facebook.com/westelmvabeach and follow the store on Instagram @westelmvabeach.

 

When:

The grand opening will take place on Thursday, March 5, 2015 at 10am.
Store hours: Monday-Saturday 10am-9pm, and Sunday 11am-7pm.
 

Where:

West Elm Virginia Beach is located at 4511 Main Street, Virginia Beach, VA 23462.
 

Why:

"We are thrilled to open our first store in Virginia at the Town Center,” said West Elm president Jim Brett. “As we continue to expand we look to make a positive impact on the community we are entering and are excited to highlight local makers and designers from Virginia in our assortment.”

 
The Virginia Beach LOCAL assortment will include the following makers:

Julia Paul Pottery

Maple & Belmont

Perch Shop

Twittering Bird

 

About:

The design details and installations are unique to the West Elm Virginia Beach store. The front cash wrap consists of repurposed air vent grates that have been sandblasted back to reveal the cast iron and set inside a steel frame. The back cash wrap is made of recovered lathe strips set in an open chevron pattern that allows light to spill through from the windows.
 
Mixing clean lines, natural materials and handcrafted collections from the US and around the world, West Elm creates unique, affordable designs for modern living. The brand offers choice in products and services, builds community through connections with customers, collaborators and associates, and focuses on consciousness in everything we do, from handcrafted and local products to supply chain transparency and sustainability.
 

Headquartered in Brooklyn, NY, West Elm introduced its first catalog in 2002, followed by its first store in 2003. The brand’s complete assortment can be found in 70 retail stores in the United States, Canada, Australia and the UK and around-the-clock at www.westelm.com. We also offer international shipping to customers around the world and have an unaffiliated franchisee that operates stores in the Middle East. West Elm is part of an active community on Facebook, Pinterest, Twitter and Instagram and a member of the Williams-Sonoma, Inc. portfolio of brands.

 

*Open only to residents that live within the Virginia Beach, VA area. Official rules of the sweepstakes can be found on the Virginia Beach Sweepstakes page.