Williams Sonoma : WEST ELM TO OPEN ROCHESTER LOCATION AT CULVER ROAD ARMORY
July 07, 2015 at 09:31 am EDT
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Welcomes Seven New York State Artists and Makers to LOCAL program
West Elm:
What:
Brooklyn, NY-based home furnishings retailer West Elm will open
its ninth New York store in Rochester on Thursday, July 23, 2015
at 10:00 a.m. The 10,600-square-foot store will open at Culver
Road Armory with West Elm’s fall assortment and suite of
complimentary design services. Crafted goods from seven New
York-based artists and makers will be featured as part of West
Elm’s LOCAL
initiative.
To celebrate the opening, West Elm has partnered with New York-based
artist, Annemarie Buckley of Scout’s Honor Paper to design a limited
edition tote bag, which will be gifted to the first 300 shoppers
with a $50 minimum purchase. Additional store opening activities
include a sweepstakes* offering local customers a chance to win a
$2,000 gift card and an invitation to a pre-opening celebration on
Wednesday, July 22, 2015 from 6:00 p.m. – 8:00 p.m.
For up-to-date information on in-store promotions and events,
customers are encouraged to Like the Rochester store on Facebook: https://www.facebook.com/westelmroc
and follow the store on Instagram: @westelmroc.
When:
The grand opening will take place on Thursday, July 23, 2015 at
10:00 a.m.
Store hours: Monday-Saturday 10:00 a.m. - 8:00 p.m., and Sunday
11:00 a.m. - 6:00 p.m.
Where:
West Elm Rochester at the Armory is located at 145 Culver Rd., Suite
120 Rochester, NY 14620. The store phone number is 585.241.0072.
Why:
“Culver Road Armory is a distinct shopping destination that aligns
closely with our mission of promoting community and consciousness,”
said West Elm president Jim Brett. “We’re honored to be a part of
the city’s efforts to revive and reinvigorate this historic
landmark.”
The West Elm Rochester LOCAL assortment will include the following
makers:
• Ash
& Anchor: A designer who handcrafts textiles and
accessories with punches of color and bohemian flair
• Chicory
Farm Soap: A small family farm dedicated to providing
sustainable and organic personal care products
• Made
Here New York: A Fashion Institute of Technology graduate who
knits and locally manufactures beautiful sweaters and throws
• MYDARNDEST
Studio: A Rochester-based creative optimist who packages
designs for posters, web and video projects
• Scout’s
Honor Paper: A stationery and design studio who aims to bring
bold colors and clean shapes to its versatile cards
• The
Greater Goods: A soap making studio that explores the
sculptural and sensorial elements of cold-process soap
• Wrafterbuilt
Furniture: A custom carpentry and design studio that
handcrafts furniture and fixtures made from reclaimed materials in
Buffalo, NY
About:
The West Elm Rochester store design is representative of the
restored military armory built in 1916. The building boasts exposed,
original brick walls with traces of exposed truss, brace and beam
structure. The raw texture of the cash wrap complements these
special elements of the building’s rich history.
West Elm helps customers express their personal style at home.
Headquartered in Brooklyn, NY, the brand introduced its first
catalog in 2002, and opened its first store in 2003 in DUMBO, the
Brooklyn neighborhood it still proudly calls home. Everything West
Elm does is designed to make an impact, from its commitment to
Fair Trade Certified, local and handcrafted products to its
community-driven in-store events and collaborations. Mixing clean
lines, natural materials and handcrafted collections from the US
and around the world, West Elm creates unique, affordable designs
for modern living. The brand operates 74 retail stores in the
United States, Australia, Canada and the UK, ships internationally
to customers around the world and operates stores in the Middle
East through an unaffiliated franchisee. West Elm is online at westelm.com,
is part of an active community on Facebook, Instagram, Pinterest,
Twitter and You Tube, and is a member of the Williams-Sonoma, Inc.
portfolio of brands.
*Open only to residents that live within the Rochester, NY area.
Official rules of the sweepstakes can be found on the West
Elm Rochester Sweepstakes page.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150707005899/en/
Williams-Sonoma, Inc. is an omni-channel specialty retailer for home products. Its brands include Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, and Mark and Graham are marketed through e-commerce Websites, direct-mail catalogs and retail stores. These brands are also part of the Company's loyalty and credit card program that offers members benefits across the Williams-Sonoma family of brands. Williams Sonoma products include everything for cooking, dining and entertaining, including cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture and a library of cookbooks. The brand also includes Williams Sonoma Home that offers home furnishings and decorative accessories. Pottery Barn is an omnichannel home furnishings retailer. It operates 518 stores, which include 480 stores in 40 states, Washington, D.C. and Puerto Rico, 19 stores in Canada, 17 stores in Australia and two stores in the United Kingdom.
WILLIAMS-SONOMA, INC. 
