Zee TV APAC and IQIYI.COM enter into a partnership in Mainland China For the first time Zee TV APAC - China operations has tied up with Iqiyi.com for online subscription revenue share. Iqiyi.com is globally the largest online content sharing platform from China, with a subscriber base of approximately 580 million. Mainland China is a market which is very strictly dominated by Hollywood drama content and movies; this is the first instance of South Asian content getting access to the mainstream population via digital media. The business contract was signed between Zee TV China and Iqiyi.com in November 2014. Iqiyi.com has never had any business partnership with Indian partners earlier and Zee TV China has shown them the huge opportunity of the world's largest movie making industry as well as the potential to translate it into a long-term business opportunity.
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