dittoTV brings television to your phone! - Watch TV on the go with the new dittoTV at INR 20!
Zee Digital Convergence Ltd., one of India's leading entertainment companies that has been at the forefront of innovation in entertainment, today unveiled the new avatar of dittoTV - the ideal live TV platform that allows viewers to watch their favourite programmes at the time of broadcast. Positioned as 'DeshKaTV', it promises to make live television available to every Indian via any device - phones, tablet or PC, at just INR 20 per month.
, 'The digital entertainment space in India is at the cusp of a strong phase of growth. With the new avatar of dittoTV, we aim to change the media landscape to suit the evolving media consumption preferences of consumers. It will allow consumers to control where they watch television in a way that has not been possible before. We are proud to present a platform that will help scale up this transformation by making it affordable for people across a wide economic spectrum.'
added, 'With the new avatar of dittoTV, we expect to change the way India watches TV forever. At the incredible price of Rs 20, we see dittoTV becoming a necessity and everyone's default app on their mobile phones, allowing them to access TV just about anytime and anywhere. We see it serving as your first and only screen, as your second screen or just your TV on the go! Keeping the Indian landscape in the mind, dittoTV is also available in Hindi and will soon be available in all regional languages.'
Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, 'With the rapid rollout of our 4G services and increased penetration of smartphones in the country, we are providing our customers an array of rich digital services to meet their demand for engaging apps and content. TV being synonymous with entertainment for the Indian masses, we are excited to partner with dittoTV to enable consumers to carry their entertainment wherever they go.'
Zee Entertainment Enterprises Limited published this content on 22 June 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 01 July 2016 10:50:04 UTC.
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