8x8, Inc. announced beta availability of a new product line that will enable organizations to deliver effective customer engagement across the entire organization. This beta is in progress for qualified 8x8 customers. These new capabilities further bridge the gap between UCaaS and CCaaS, transforming the availability, utilization, and contextualization of customer interaction data throughout the entire organization to enable smarter decision making across the many different touch points through powerful and predictive insights.

By incorporating both native and third-party data, cutting-edge AI solutions, and platform-level contact center components into built-for-purpose interfaces for customer experience professionals outside the contact center, 8x8 is in a unique position to help organizations precisely tune and refine all interactions to create positive customer outcomes. The new product line effectively addresses the needs of employees, who serve as both functional experts as well as frequently engage with customers. This underserved user base plays a pivotal role in customer engagement and are increasingly responsible for successful customer outcomes, yet have not been equipped with the right-fit tools and capabilities to enable consistent, positive customer experiences.