Abercrombie & Fitch, a division of Abercrombie & Fitch Co. announced the official launch of its partnership with renowned McLaren Formula 1 team. The partnership, which includes releases of licensed graphics apparel, content creation, social media collaborations and events serves as an organic evolution to the popular relationship between the two brands in 2023, when drops of Abercrombie?s McLaren licensed graphic tees and apparel went viral on TikTok.

To celebrate the official partnership, Abercrombie is featuring McLaren?s new Formula 1 car, complete with the racing team?s official 2024 livery design, inside the retailer?s Fifth Avenue store. Complete with a drop of six new licensed tees, hoodies and sweatshirts, the public is invited to visit the store, which is located at 668 Fifth Avenue, to view the car through Sunday, February 4. Abercrombie hailed the launch of the partnership and the arrival of the car with acclaim, donning Fifth Avenue?s lamp posts in papaya-colored flags featuring the car?s silhouette and hosting a launch party to celebrate the partnership?s first lap. In addition to the partnership?s launch festivities, Abercrombie is announcing a digital sweepstakes on its TikTok, which capitalizes on the brands?

shared passions of outfitting and delivering the ultimate weekend. The digital sweepstakes gives fans the chance to win a trip to Miami with a guest to enjoy a race weekend, a McLaren replica helmet signed by Lando Norris, credit for hotel and airfare, as well as $500 worth of Abercrombie product from the Abercrombie x McLaren collection.