Adslot Ltd. announced it has signed a Marketing Alliance term sheet with SintecMedia, NYC Inc. Under the term sheet, Operative will market and pursue opportunities to provide Adslot's direct trading capabilities to Operative's publisher customers across both digital media and linear (traditional) television media. These direct trading capabilities would be facilitated by an integration between the Adslot Media platform and Operative's newly released AOS platform. Enhancements would include the ability for Adslot Media to support Linear TV transactions in conjunction with digital media activity.

The term sheet is for an initial period of 180 days. Should Operative determine that re-selling Adslot's solutions is a good business opportunity, and Adslot determines that a commercial relationship with Operative is to its advantage, the companies will negotiate in good faith to agree definitive commercial terms.