Amarantus BioScience Holdings, Inc. and IDEA Pharma Ltd. announced a highly original partnership, to bring together Amarantus' innovative therapeutics and diagnostics portfolio with IDEA's path-to-market expertise. IDEA, who have supported 8 of the 15 biggest biopharmaceutical launches in the past 3 years, will partner with Amarantus in a novel royalty-split model. The virtual Chief Commercial Officer partnership will provide multi-year commercial strategy to the Amarantus portfolio of companies, with royalties paid to IDEA following successful monetisation. The Amarantus/IDEA Pharma partnership will run for 5 years, and be renewable upon mutual consent.