AmorePacific Group announced that the current CEO of AmorePacific Group, Kim Seung-hwan, will head the group's cosmetics company, AmorePacific, and oversee all of its projects. Kim, who joined AmorePacific Group in 2006, has been in charge of strategic planning and personnel affairs. He also led the company's overseas business expansion and organizational innovation.

After being appointed as the CEO of the holdings company in 2021, Kim made efforts to improve the management constitution in difficult situations internally and externally, laying the foundation for a leap forward. Kim plans to beef up AmorePacific's global business expansion and discoveries of new growth engines.