An international media corporation has chosen the cloud platform of artec technologies AG. The cooperation has been agreed for at least several years. It is the first customer signed up after the launch of artec’s cloud initiative in February 2017. artec is thus expanding its business model and becoming a supplier of cloud-based solutions for the TV, media and advertising industries besides handling the traditional project business. SaaS cloud platform for the analysis of TV stations and social media: Operated under the SaaS (Software as a Service) scheme, artec’s cloud platform comprises European TV and radio stations and facilitates the integration of analytical feedbacks from social media platforms such as Facebook, YouTube, Instagram and Twitter. The artec services combine technologies which not only enable the automated recognition of images, logos, texts, objects, faces and voices in video sequences to make it easier for rights holders, media institutions and advertising agencies to monitor the rights of use of their own contents. The advertising industry also stands to benefit from these services. Tools for the more detailed analysis of audience ratings, for instance, provide more detailed insights which help programme planners and editors to make the necessary adjustments to optimise their own ratings.