December 23, 2021

Presentation Material for Our Business Plan and Growth Potential

AXXZIA Inc.

Copyright © AXXZIA Inc. All rights reserved.

Agenda

  1. Corporate Information
    • Company Overview and History
    • Experienced Management Team
    • Awards
    • Management Philosophy
    • Operating Results
  3. Concept / Vision
    • Three Characteristics
    • Positioning Map
  5. Market Environment
    • Trends in the Chinese Market
    • Premium Skincare Market in China
    • E-CommerceMarket in China
    • Brand Market in China
  7. Business Model
    • Business Model and Advantages
    • Product Features
    • Main and Up-and-Coming Brands
  1. Competitive Advantage
    • Advantages in the Chinese Market
    • Acquisition of Import Registration (NMPA)
    • Product Development and Manufacturing
    • Sales Channels
    • Marketing Strategy
    • Anti-CounterfeitingMeasures
  3. Growth Strategy
    • Business Environment and Opportunities
    • Medium-TermManagement Plan (3-Year)
    • Strengthen Management Base to Support Growth
    • Basic Policy in the Medium-Term Management Plan
      • Brand Strategy
      • Marketing Strategy
      • Business Alliance / M&A
    • ESG: Balance Business Objectives and Results
  5. Risk Information
  6. Appendix

Copyright © AXXZIA Inc. All rights reserved.

2

1. Corporate Information

Company Overview

Board of Directors

President

Dan Taku

Executive Vice President

Xiaowei Amano

Managing Director

Wu Jun

Managing Director

Zhang Hui

Director

Masahiro Yoshida

Director

Yasuhito Fukui

Outside Director

Yujiro Arakawa

Outside Director

Reiko Akemine

Corporate Auditor

Masahiro Miyajima

Outside Corporate Auditor

Kenji Shimizu

Outside Corporate Auditor

Kuninobu Okuda

Company Overview

[Establishment]

December 21, 2011

[Capital]

2,109 million yen （As of end of July 2021）

[Location]

Tokyo, JAPAN

[Office]

Tokyo Head Office

Tokyo 2nd Head Office

Osaka Sales Office

Fukuoka Sales Office

AXXZIA GINZA SIX

[Business Activities]

Manufacturing / sales of cosmetics and supplements

[Market]

TSE Mothers (4936)

Consolidated Subsidiaries

Xiaozi Cosmetic (Shanghai) Inc.

Copyright © AXXZIA Inc. All rights reserved.

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Corporate History

2021 • Listed on the Mothers market (section) of the Tokyo Stock Exchange

• Launched The B PRO, salon-exclusive brand for professional use

• Opened AXXZIA GINZA SIX Store, the Company's first directly managed store

• Opened AXXZIA's flagship store on Douyin/TikTok (China's leading mobile video app)

• Shanghai subsidiary opened a flagship store specializing in skincare products on Douyin/TikTok (China's leading mobile video app)

2019

• Shanghai subsidiary opened AXXZIA's flagship store on JD.com, a major e-

commerce platform in China

  • Opened AXXZIA's flagship stores on China's leading e- commerce platforms RED and Tmall Global
  • Launched AGtheory, skincare brand for the retail market

2018

• Established Xiaozi Cosmetic (Shanghai) Inc. as a consolidated subsidiary (100%)

2016

  • Launched Beauty Eyes, eye care and skincare brand for the retail market
  • Launched Venus Recipe, supplements brand for the retail market

2013

  • Launched Le Ciel de L'aube, skincare brand for beauty salons and spas

2012

• Changed company name from Orientina Cosme Co., Ltd. to AXXZIA Inc.

2011

  • Established Orientina Cosme Co., Ltd. in Tokyo, Japan (Capital: 9 million yen)
  • Started development and production of cosmetics for beauty salons

Copyright © AXXZIA Inc. All rights reserved.

5

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Axxzia Inc. published this content on 17 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 January 2022 10:24:05 UTC.