Baozun Inc. announced that Ms. Jessica Xiuyun Liu has been appointed as a director on the board of directors, effective from July 11, 2017. Ms. Jessica Xiuyun Liu currently serves as the president of Tmall apparel at Alibaba Group. Ms. Liu joined Alibaba Group in August 2012 as the head of Tmall shoes department. Since then, she has served in various leadership roles in Alibaba Group, including the head of Tmall menswear department and the head of Tmall sports & outdoor department. Prior to joining Alibaba Group, Ms. Liu worked in Amazon China as the director of sports and outdoors from 2005 to 2012. Ms. Liu has more than 17 years of management experience and is specialized in business operations, key account management, new business initiatives and corporate management. In addition, Ms. Qian Wu has resigned from her position as a member of the board for personal reasons, effective from July 11, 2017.