Baozun Inc. reported earnings results for the full year ended December 31, 2023. For the full year, the company reported revenue was CNY 8,812.01 million compared to CNY 8,400.63 million a year ago. Net loss was CNY 278.42 million compared to CNY 653.29 million a year ago.

Basic loss per share from continuing operations was CNY 4.68 compared to CNY 10.68 a year ago. Diluted loss per share from continuing operations was CNY 4.68 compared to CNY 10.68 a year ago.