Baozun Inc. reported earnings results for the fourth quarter and full year ended December 31, 2023. For the fourth quarter, the company reported revenue was CNY 2,780.41 million compared to CNY 2,553.16 million a year ago. Net loss was CNY 48.41 million compared to CNY 284.27 million a year ago. Basic loss per share from continuing operations was CNY 0.81 compared to CNY 4.83 a year ago. Diluted loss per share from continuing operations was CNY 0.81 compared to CNY 4.83 a year ago.

For the full year, the company reported revenue was CNY 8,812.01 million compared to CNY 8,400.63 million a year ago. Net loss was CNY 278.42 million compared to CNY 653.29 million a year ago. Basic loss per share from continuing operations was CNY 4.68 compared to CNY 10.68 a year ago. Diluted loss per share from continuing operations was CNY 4.68 compared to CNY 10.68 a year ago.