Ninjas in Pyjamas and BYD announced their global strategic partnership. The partnership endeavors to explore the overseas esports ecosystem, further extending the global reach of BYD's brand, products, and technology. Originally established as a partnership exclusively within the Chinese market, BYD has chosen to extend its support to NIP Group's ventures in the West.

The broadening of this partnership aligns with the common pursuit of exploring global business development, connecting diverse cultural audiences, and building an esports community ecosystem. The synergy between BYD's cutting-edge technology and NIP Group's dynamic esports ecosystem is poised to resume with fans worldwide. The extended collaboration aims to capture the attention of a younger demographic that shares a passion for innovation, esports, and the rapidly evolving tech landscape.

As a global leader in new energy vehicle technology innovation, BYD has long been committed to research and innovation. It is the only automotive company in the world that simultaneously masters core technologies such as batteries, motors, and electronic control units (ECU). The development model, driven by technological innovation, has earned BYD wide recognition and praise in the global market.

As both entities push the boundaries of their respective industries, the extended collaboration between NIP Group and BYD promises to bring out exciting initiatives, activations and experiences for fans worldwide.