Cedar Fair Entertainment Company announced a strategic reorganization to its corporate leadership structure. Robert (Bob) White, who since 2021 has served as senior vice president of business intelligence, has been promoted to chief commercial officer, a new executive-level position created to better meet the challenges of today?s dynamic consumer landscape and enhance the Company?s focus on driving guest demand. Additionally, Christian Dieckmann will step into an elevated role as chief strategy officer, focused on identifying growth opportunities and driving strategic initiatives at the Company.

Both promotions are effective immediately. As part of this strategic reorganization, Kelley S. Ford will transition out of the executive vice president and chief marketing officer position after serving 11 years in the post. To support the organizational change, she will remain employed in a non-executive role until March 29, 2024.

White, who has more than 40 years of experience in the amusement park industry, will be responsible for developing and directing the company?s commercial strategies for guest acquisition. He will report directly to Tim Fisher, Cedar Fair?s chief operating officer. Dieckmann, who has a decade of experience in the location-based entertainment space, including eight years with Cedar Fair, will focus on developing and executing growth opportunities across the company?s portfolio of properties.

He will report directly to Zimmerman.