Clearwater Paper Corporation announced a collaboration with Charter Next Generation (CNG) for an early-to-market initiative to include advanced recycled polyethylene in Clearwater Paper's private label tissue packaging offerings. Advanced recycling includes difficult-to-recycle waste plastics converted into new plastics that perform like virgin materials. The purchase of this material in the place of traditional resins helps to give new life to some plastics otherwise headed to landfills.

Consumers care about the environment and want to know about the environmental attributes of the products they choose to purchase, including the packaging. To ensure the proper chain of custody and tracking of material through the mass balance approach, International Sustainability and Carbon Certification (ISCC) Plus certifications have been earned by both Clearwater Paper and CNG.