Comscore announced the appointment of Michael Viane as Head of Global Revenue for Comscore Movies. Viane will lead Comscore Movie's sales efforts effective April 18th and report to EVP and Global Managing Director Arturo Guillén. In his new role, Viane will be responsible for overseeing all products under the Movies division, including: Comscore Box Office Essentials®, International Box Office Essentials®, Swift, PostTrak®, FORECAST, Insights and all Hollywood Software products. Additionally, he will work closely with Comscore's international team, which is present in 74 markets, to expand local products and identify synergies in the global theatrical market.
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