TargetSmart and Comscore, Inc. are launching a new integration to give TargetSmart's progressive clients access to Comscore's granular media planning and evaluation data. This partnership builds on work between the two companies that started in 2020 and offers the prospect of enabling thousands of campaigns, causes and nonprofits to more effectively reach their target audiences, wherever they are, and however they get their information. Since launching more than fifteen years ago, TargetSmart has established itself as the leading provider of political data for campaigns and advocacy organizations.

As campaigns have evolved, TargetSmart has grown into a leading data and media company. The partnership with Comscore allows TargetSmart's clients to leverage Comscore's best-in-class cross platform viewership data from television, digital and CTV at the most granular local and national level. Comscore's measurement solutions will provide a wealth of insights not previously available in the industry.

Comscore, recognized for its precise measurement of audiences across digital and TV platforms, creates a formidable alliance when combined with TargetSmart's robust data infrastructure and targeted campaign solutions. Together, TargetSmart and Comscore align first-rate data sets, yielding an unrivaled resource for political and advocacy strategy. This collaborative effort allows for curating political and advocacy campaigns that can be distributed with national reach while maintaining local specificity?an essential combination for precision targeting on TV and CTV platforms. Thanks to this partnership, stakeholders can engage in highly nuanced and results-oriented media buying, taking advantage of this seamless integration of big data and granular analytics to drive campaigns that resonate on every level.