Comscore, Inc. provided earnings guidance for the first quarter and full year of 2024. The company anticipates that their national TV revenue will continue to be impacted by the linear ad spend pressure that major networks are experiencing, and that demand for custom digital products will continue to be unpredictable due to the macroeconomic environment. As a result, the company expects revenue in the first quarter of 2024 to be lower than first quarter of 2023, with the majority of their 2024 revenue growth occurring in the back half of the year as revenue from Activation and CCR products continues to ramp.

Based on current trends and expectations, the company believes 2024 revenue will be between $375 million and $390 million, driven by growth in Cross Platform Solutions from their local TV offering and growth in Digital Ad Solutions from their Activation and CCR products.