Cowell e : APPOINTMENT OF CO-CHIEF EXECUTIVE OFFICER

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Cowell e Holdings Inc.

高偉電子控股有限公司

(Incorporated in the Cayman Islands with limited liability)

(Stock code: 1415)

APPOINTMENT OF CO-CHIEF EXECUTIVE OFFICER

The board (the "Board") of directors (each a "Director") of Cowell e Holdings Inc. (the "Company" and together with its subsidiaries, the "Group") announces that Mr. Cho Young Hoon ("Mr. Cho"), an executive Director, has been appointed as the co-chief executive officer (the "Co-CEO") of the Company with effect from September 21, 2020.

Biographical details of Mr. Cho

The biographical details of Mr. Cho is set out as follows:

Mr. Cho, aged 43, is an executive Director and the chief financial officer of the Company. Mr. Cho joined Dongguan Cowell Optic Electronics Co., Ltd. ("Cowell China"), an indirect wholly-owned subsidiary of the Company, in July 2013 as a manager of strategic planning division and was responsible for supervising daily financial and sales operations of Cowell China. Mr. Cho was promoted to a director of Cowell China in September 2016 and was appointed as a chief financial officer of the Group in April 2018. He was re-designated as an executive Director of the Company on March 26, 2020. Prior to joining Cowell China in July 2013, Mr. Cho had worked at LG Electronics, Inc. as an assistant manager from July 2002 to July 2013. He was based in Korea and was engaged in the manufacture and sale of consumer electronics such as mobile phones, televisions and air conditioners. Mr. Cho received a bachelor's degree in economics from Yonsei University in Korea in February 2002.

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Service Contracts

Mr. Cho has entered into a service contract with the Company under which he agreed to act as executive Director for an initial term of three years commencing from March 26, 2020, which may be terminated by not less than three months' notice in writing served by either Mr. Cho or the Company. Such appointment is subject to provisions relating to retirement by rotation and reelection in accordance with the articles of association of the Company. Mr. Cho and the Company will not enter into a new service contract for his appointment as the Co-CEO. Mr. Cho is entitled to a remuneration of KRW200,000,000 per annum (equivalent to approximately US$157,800 per annum) as an executive Director, which has been determined and approved by the Board having considered his responsibilities and duties, the Company's remuneration policy and the prevailing market standards. No additional remuneration will be paid to Mr. Cho for his appointment as the Co-CEO.

As at the date of this announcement, within the meaning of Part XV of the Securities and Futures Ordinance (Chapter 571, Laws of Hong Kong) (the "SFO"), Mr. Cho is interested in 500,000 underlying shares of the Company under share options granted to him on October 30, 2015 under the share option scheme adopted by the Company pursuant to a resolution passed by the shareholders of the Company (the "Shareholders") on February 4, 2015. Save as disclosed above, Mr. Cho does not have, and was not deemed to have, any interests or short positions in any shares, underlying shares or debentures of the Company or any of its associated corporations which is required to be disclosed under Part XV of the SFO.

Save as disclosed above, Mr. Cho (i) does not hold any position with the Company or other members of the Group; (ii) does not have any relationship with the Directors, senior management, substantial or controlling shareholders (as defined in the Rules Governing the Listing of Securities on the Stock Exchange (the "Listing Rules")) of the Company; and

1. has not held any directorship in public companies the securities of which are listed on any securities market in Hong Kong or overseas in the past three years.

Save as disclosed above, there is no other information which is required to be disclosed pursuant to the requirements of Rule 13.51(2)(h) to (v) of the Listing Rules and there are no other matters relating to Mr. Cho which the Board considers necessary to be brought to the attention of the Shareholders.

By order of the Board

Cowell e Holdings Inc.

Kwak Jung Young

Chairman

Hong Kong, September 21, 2020

As at the date of this announcement, the Board comprises Mr. Kwak Jung Young and Mr. Cho Young Hoon as executive Directors; and Mr. Kim Chan Su, Dr. Song Si Young and Mr. Jung Jong Chae as independent non-executive Directors.

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