Datamatics Global Services Limited announced its collaboration with the Memphis Area Transit Authority (MATA) to launch GO901 Smart Card System. This innovative system, launched on August 21, 2023, revolutionizes transport in the city of Memphis, USA by offering commuters a seamless and convenient travel experience. MATA's Next Generation Fare System (NGFS), is an Automatic Fare Collection (AFC) system.

Datamatics has seamlessly integrated its AFC platform, TruFare into the GO901 Smart card solution, facilitating effortless ticket purchase across the counter, loading of the Smart Cards and enabling contactless travel. Additionally, Datamatics has developed commuter-friendly kiosks which are strategically placed throughout the city for hassle- free card top-ups. With MATA's GO901 Smart Card commuters can load cash and trips into the Smart Card.

For commuters who use cash to pay their fares, Datamatics had developed kiosks installed across the city facilitating ticket vending and loading cash and transit products onto the Smart Cards. Furthermore, there will be over 300 stores which will have provision for sale & loading the Smart Card across the city.