DAVIDsTEA Inc. announced appointment of Damon Sloane as Chief Digital Officer to drive online sales and enhance overall customer experience. Mr. Sloane, who holds a Bachelor of Communication (Multimedia) degree from the University of Canberra in Australia, has more than 18 years of experience growing companies through digital transformation and omnichannel marketing initiatives including retail, wholesale and e-commerce. His focus on data-driven decision-making represents a key strategic asset for organizations adopting digital-first growth strategies.

Mr. Sloane previously served as Vice-President of e-Commerce and Customer Experience at DAVIDsTEA and oversaw a period of significant online sales growth at the Company.