DAVIDsTEA Inc. announced the opening of its first in-store Tea Bar outside of the Quebec market on June 16th with a location in their Toronto Eaton Centre store. Responding to consumer demand, the specialty tea retailer first soft launched the Tea Bar concept in its home province of Quebec within the existing store in CF Carrefour Laval in late 2022 and in the Les Galeries de la Capitale store in early 2023. The Toronto Eaton Centre location was intentionally selected as the third location to formally launch the Tea Bar to bring the concept to an even larger Canadian consumer audience, thus initiating the national rollout that will continue throughout the year.

By the end of 2023, over 30% of DAVIDsTEA retail locations coast to coast will feature the new Tea Bar, with additional locations opening in Ottawa's Rideau Centre and in Vancouver's Pacific Centre. By leveraging new proprietary technologies, DAVIDsTEA offers a curated menu that accelerates the beverage preparation experience without diluting the specialty component. The Tea Bars offer an exclusively curated, and seasonally changing, menu that showcases the wide variety of beverages at DAVIDsTEA.

Consumers can expect to discover hot and iced tea lattes, matcha, along with TeaPop(TM) and TeaPop(TM) lemonade. The vegan-friendly menu exclusively features oat milk to amplify the flavour experience and to cater to a wider audience. Through these innovative, handcrafted, to-go beverages, DAVIDsTEA addresses the void in the specialty take-out tea market.

The Tea Bar concept was developed to complement the existing shopping experience and embrace consumer values. As an impact-driven retailer with a strong commitment to sustainability, DAVIDsTEA offers consumers a 10% discount when they bring their own vessel for beverages.