Dékuple announces the acquisition of a majority stake in Smart Traffik, a publisher of SAAS solutions dedicated to retailers and brands wishing to generate qualified online and point-of-sale traffic.

This acquisition will enable the Group to strengthen its technological expertise in retail marketing, a customer sector that has been growing strongly since 2020, due to the major changes taking place in this market.

Smart Traffik is a profitable and growing company, expected to generate sales of around 2.5 million euros in 2022. It will be consolidated in Dékuple's accounts from January 1, 2023.

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