DGTL Holdings Inc. announced the signing of a new key client in the media entertainment sector by its wholly owned subsidiary Engagement Labs. After an initial statement of work (SOW), the client chose to continue the relationship with a subscription to continue the measurement and tracking of multiple television and streaming content brands in its portfolio. The combined contracts are valued at $200,000 over a 13-month period.

This new major account is a Nasdaq listed global entertainment conglomerate with a current market capital of over $30 billion. This new Engagement Labs client has a diversified holdings of numerous international leaders in the mass media categories of television, motion pictures, and digital streaming content services. The Client awarded Engagement Labs a lucrative proof of concept (POC) contract to experience firsthand the industry leading TotalSocial® platform's ability to help achieve their goals, including improved marketing ROI and growth in top line revenue.

Areas of focus include insights that provide a deeper understanding of how viewers consume and talk about their entertainment content, and the linkage between their networks and shows to help optimize marketing and branding. After a successful POC, the client chose to extend the agreement to a full year subscription of TotalSocial.