DGTL Holdings Inc. reported the signing of a new TotalSocial« PaaS (Platform-as-aService) contract from Engagement Labs Inc. (Engagement Labs). This new PaaS contract comes from one of Engagement Labs' existing key accounts (one of the largest integrated financial services and insurance providers in the world, and a Nasdaq issuer with a market capital of over USD 50 billion). This latest contract signing is dedicated to a consumer market study that focuses on the APAC market and delivers social intelligence through deep psychographic characteristics analysis and topic profiling. This client study leverages the proprietary TotalSocial« Data and Analytics PaaS with its proven predictive data and analytics to support and identify important business drivers for the client within the greater APAC market. This new TotalSocial« PaaS contract provides this key account with unique data and analytical reporting that identifies and reveals the true drivers of consumer trust in their sector. By highlighting the key levers to strengthening consumer engagement, this initiative delivers to the client vital
data-driven recommendations to build accretive business improvements, and impacts, while operating within the highly structured framework of the APAC market.