Eagle Eye has secured a five-year agreement with Pattison Food Group Ltd, Western Canada's largest grocery retailer, for the use of Eagle Eye's AIR platform to enhance its loyalty programme, More Rewards. PFG provides food and health products under 11 retail banners, with the largest being Save-On-Foods. PFG selected Eagle Eye's technology to evolve its loyalty programme, More Rewards, and to better personalise the customer experience.

Alongside Eagle Eye's real time loyalty and omnichannel promotions products, PFG will also be using Eagle Eye's new AI tools to generate and autonomously target personalised offers for its 3.5 million More Rewards members. EagleAI, the Company's new product suite of built-for-retail algorithms, will create significant efficiencies in the ongoing management of PFG's promotional programme, enabling AI-powered personalisation at scale. This contract further strengthens Eagle Eye's presence in North America and demonstrates retailers' appetite for the Group's AI solution ahead of the full launch of EagleAI in 2024.