Empowered Products, Inc. announced that The Kroger Co. (KR) has placed its first batch of orders for Empowered Products' PINK(R) line of personal lubricants for five of Kroger's distribution centers across the United States. Kroger, the large grocery store chain in the U.S., will now offer PINK(R) Silicone and PINK(R) Water at approximately 1,400 retail locations across the United States.

Thus far this year, in terms of Empowered Products' continuous expansion within the national retail sector, Kroger's 1,400-store order can now be added to product orders for PINK(R) and GunOil(R) from CVS Caremark for 5,000 retail locations, Wal-Mart Stores for 600 retail locations, Walgreen Co. for 250 retail locations, and Target Corporation for online retail sales at Target.com. The Kroger Co.

is comprised of a variety of retail outlets including grocery store chains such as Ralph's and Food 4 Less as well as convenient stores such as Kwik Shop and Quik Stop.