Beate Uhse AG Announces Consolidated Earnings Results of 2012; Provides Earnings Guidance for 2013; Plans to Launch of a Custom Web Platform and Brand Repositioning for 'Beate Uhse' in the Second Half of the Year 2013
For the year 2013, the group expects a turnover of EUR 142.0 to EUR 147.0 million and an operating result of EUR 2 to EUR 4 million.
The company plans to launch of a custom web platform and brand repositioning for 'Beate Uhse' in the second half of the year. The current e-commerce system is being replaced by a system on the market during the year 2012. This offers a modular, service-oriented architecture that provides the most comprehensive and easiest integrated omni-channel commerce platform on the market. The new system is highly efficient, possesses high innovation speed and requires minimal operating costs. With the transformation, the way for the future of online shopping is being opened for all brand the group.