ESE Entertainment Inc. announced its recent partnership with Pringles for the Samsung Galaxy Ultraliga esports tournament. This partnership, facilitated by SPORTFIVE, marks one of Pringles' largest engagements in esports to date. Pringles, owned by the Kellogg Company, has a notable history in esports, previously sponsoring the 2019-2020 League of Legends European Championship (LEC) and collaborating with the G2 Esports team.

As the new partner, the Pringles brand logo will be featured in all league-related materials, on social media profiles, during Polsat Games channel broadcasts, and on co-streams with popular creators. Additionally, a special Pringles commercial designed for gaming enthusiasts and esports fans will be aired during online broadcast breaks.