Exceed Company Ltd. reported unaudited consolidated earnings results for the second quarter and six months ended June 30, 2012. For the quarter, the company's revenue was RMB 561,967,000 against RMB 741,499,000 a year ago. Operating profit was RMB 35,453,000 against RMB 109,808,000 a year ago. Profit before tax was RMB 35,285,000 against RMB 173,472,000 a year ago. Profit attributable to equity holders of the company was RMB 29,970,000 or RMB 0.91 per diluted share against RMB 158,664,000 or RMB 5.08 per diluted share a year ago. Cash outflow from operating activities was RMB 243.3 million compared to an inflow of RMB 12.3 million for the same period in 2011, a decrease that was primarily due to the increase in trade receivables.

For the six months, revenue was RMB 1,456,524,000 against RMB 1,492,912,000 a year ago. Operating profit was RMB 182,747,000 against RMB 238,070,000 a year ago. Profit before tax was RMB 182,528,000 against RMB 314,718,000 a year ago. Profit attributable to equity holders of the company was RMB 157,954,000 or RMB 4.79 per diluted share against RMB 282,836,000 or RMB 8.81 per diluted share a year ago. Cash outflow from operating activities was RMB 167,392 million.

The company expects to generate net revenues in the range of RMB 610.0 million to RMB 650.0 million in the third quarter of 2012, representing an approximate year-over-year decrease of 39% to 43%, as compared with RMB 1,065.7 million in the same period of 2011.