The Board of Directors of Exceed Company Ltd. (NasdaqGS:EDS) authorized a share repurchase program on August 15, 2011. Under the program, the company is authorized to repurchase up to $10 million of its common shares. Stock repurchases under this program may be made through open market purchases, in privately negotiated transactions, in block trades, pursuant to a 10b5-1 plan, or otherwise and will be funded through existing cash reserves. The timing and actual number of shares repurchased will depend on market conditions, trading price of the ordinary shares and other factors and be subject to the restrictions relating to volume, price and timing under applicable laws. The stock repurchase program will be reviewed from time to time and may be adjusted or terminated at any time without prior notice. The repurchase program is valid for the next six months.

On February 13, 2012, the Board has extended the date of expiration of the program from February 14, 2012 to August 14, 2012. Till December 31, 2011, the company has repurchased 415,751 shares for $1.8 million. As of June 30, 2012, the company has repurchased 609,464 shares for $2.5 million.

Exceed Company Ltd.'s share repurchase program expired on August 14, 2012.