EXL announced a partnership with Quilt.AI, a company at the forefront of employing artificial intelligence (AI) to understand and interpret internet data at scale. This collaboration aims to merge EXL's deep data, AI and industry expertise with Quilt.AI's advanced AI-powered platform, which transforms big data into human insights and cultural understanding. The partnership will utilize the combined capabilities of both companies to help clients in industries such as retail, consumer packaged goods, financial services, and insurance to discover industry and product trends, analyze consumer journeys, and gauge consumer sentiment quickly and accurately.

EXL intends to expand its ability to help clients understand their data and gain deeper insights into the contexts that shape consumer behaviors and preferences through proprietary AI models. This will enable businesses to make more informed decisions, proactively respond to changing market dynamics, and offer superior customer experiences. Using generative AI (GenAI) can enhance marketing automation by leveraging advanced algorithms to analyze large amounts of data, enabling personalized content creation, targeted advertising and predictive analytics.

It automates tasks such as lead scoring, email segmentation and campaign optimization, allowing marketers to efficiently engage with prospects and customers at every stage of the buyer's journey. With GenAI, businesses can streamline their marketing efforts, increase the return on investment and deliver more relevant experiences to customers.