First Acceptance Corporation announced the sudden and unexpected death of president, Larry Willeford. He was 65. Mr. Willeford was appointed President and CEO of the company in November 2021 to succeed Ken Russell, who has remained closely involved in the company as a strategic advisor and board member.

Mr. Russell will lead Acceptance in an interim capacity to ensure the continuity of its operations. Larry Willeford attended Texas State University before beginning an insurance career spanning 42 years. He joined the team at Acceptance Insurance as its Chief Claims Officer in October 2016 before serving as President and Chief Operating Officer starting in 2019.