Norman C. (Butch) Smiley III has joined First Bank as regional president of the newly formed South region. First Bank formed the region following its acquisition of six branches from Bank of America in Staunton, Dillwyn, Elkton, Farmville, Waynesboro and Woodstock. Butch most recently served as the president & CEO of Community Bank in Staunton, before it was acquired by First Bank in 2013.

The company also announced that it has hired Paul K. Martin as a senior vice president/marketing executive and promoted Jeffrey R. Smith to the position of senior vice president/market executive. Martin will work out of the Staunton regional headquarters while Smith will be based out of the Harrisonburg loan production office.