First Financial Corporation entered into definitive agreement to acquire SimplyBank for $73.4 million.

First Financial Corporation is the holding company for First Financial Bank N.A. (the Bank). It offers a variety of financial services including commercial, mortgage and consumer lending, lease financing, trust account services and depositor services through its subsidiary. The Bank's loan portfolio includes commercial loans, real estate mortgages and consumer loans. Its commercial loans are predominately loans to expand a business or finance asset purchases. Its real estate mortgages are secured by 1-4 family residences and are generally owner-occupied and include residential real estate and residential real estate construction loans. Its consumer portfolio primarily consists of home equity loans and lines (typically secured by a subordinate lien on a 1-4 family residence), secured loans (typically secured by automobiles, boats, recreational vehicles, or motorcycles), cash/CD secured, and unsecured loans. The Bank has 70 banking centers in Illinois, Indiana, Kentucky and Tennessee.