General Assembly Holdings Limited announced its first co-branded frozen pizza product in collaboration with Impossible Foods, the California-based company making plant-based meat that tastes as good as meat from animals. GA Pizza launches the New York Sicilian--the world's first frozen pizza made with Impossible Beef--at 118 Metro grocery stores across Ontario. The ready-in-under-10 minutes naturally leavened frozen pie is a delicious tribute to the much-loved New York-style slice.

The vegetarian New York Sicilian is crafted by General Assembly's Corporate Executive Chef Curt Martin, and Impossible Foods' in-house team of culinary experts. The two Chefs teamed up to develop the co-branded product using General Assembly's signature 100% naturally leavened dough as a canvas. Impossible Beef is seasoned with a fennel seed, cayenne pepper, garlic blend, and paired with red onions, sweet-yet-subtle Lombardi peppers and topped with mouth-watering mozzarella.

The pies are par-baked and freshly frozen using superior freezing technology. The New York Sicilian pizza is now available exclusively at Ontario Metro stores. The co- branded offering is supported by GA Pizza's distribution partners, UNFI and Horizon, and is expected to roll out to additional retail partners beginning in November.

The New York Sicilian pizza will launch to GA Pizza's subscriber base (Ontario and BC) through gapizza.com in November.