Globant S.A. launched its new commercial 'Taste ID.' The film is the latest installment in Globant's "Stuck in Consultancy" saga, created by the global agency GUT, which was recently incorporated into the Globant family. In the new commercial, Globant tackles a common notion head-on: The perception that IT organizations often get about real users and businesses when thinking about developments for their customers.

With an apparent and rigorous twist, the film depicts a tech company presenting its latest innovation: 'Taste ID,' a technology that makes the dubious claim of being able to identify what a person wants to eat based on them licking their cell phone screen. As the presenters demo this unappetizing tech offering to a group of incredibleulous executives, the film declares, "Enough with nonsense tech," while delivering a strong brand statement about the need to apply technology to real business transformations. Globant, with over 20 years of expertise, is a pioneer in crafting bold digital solutions that seamlessly blend technology with delightful user experiences.

While many brands may have worked with numerous IT partners over the years, what sets Globant apart from its competitors is its unwavering commitment to placing the final consumers of its clients at the forefront. Their digital solutions are tailored to meet clients' needs and help them reinvent their businesses in ways that resonate with their target audience.