- Bimbo Open Door is Grupo Bimbo’s open innovation platform for startups and scaleups in the food industry.
- In this second edition, Grupo Bimbo seeks to optimize and invest in startups and scaleups specialized in the cookie and energy bar sector.
- Through this platform, the bakery aims to share knowledge, innovate, and scale initiatives that contribute to transforming the future of food.
This cycle will focus on innovative startups and scaleups in the cookie and energy bar sector. Interested participants may register from
To be part of Bimbo Open Door, entrepreneurs must demonstrate that they have validated products, operations, or an expansion plan in the
Startups and scaleups that align with Grupo Bimbo’s sustainability strategy will be prioritized. Proposals will be evaluated on their ability to promote products with simple recipes, nutritional diversity, and/or plant-based ingredients alongside a business model that supports the environment and the communities with which it is linked.
Interested parties can apply in one of three verticals during this second edition:
- Cookies and/or bars for children: products that offer nutritious and delicious options for the youngest consumers using innovative ingredients and technologies.
- Innovative snacks: cookies and/or bars with natural and/or unconventional ingredients, including avant-garde processes that support flavor preservation.
Artisanal products and/or traditional recipes: cookies and/or bars that use new culinary techniques and creative presentations to preserve a familiar or “homemade” essence in every bite.
Raúl Obregón, Chief Transformation Officer, said: "Through Bimbo Open Door, we seek to innovate and scale initiatives that allow us to continue surprising our consumers with products that satisfy their consumption habits. We are excited to connect with innovative entrepreneurs who, like us, are looking to nourish a better world."
During Bimbo Open Door, the selected participants will receive mentoring from Grupo Bimbo executive managers. They will also have access to Grupo Bimbo’s global infrastructure while they develop a pilot project proposal. The program concludes with "Demo Day," where proposals will be analyzed before a forum of bakery executives.
The finalists will advance to the last stage of the program called "Behind the Door," in which Grupo Bimbo will monitor each project and define opportunities for future collaboration.
Bimbo Open Door is powered by
The successful first edition of Bimbo Open Door included participation from startups and scaleups including 4Buddies, LGT, Amarea, Yoy,
For more information and project registration, visit: https://www.bimbo-opendoor.com/.
About
Contact:
john.reynolds@buchananpr.com
Source: Bimbo Bakeries
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